we have great marketing packages for small businesses.
and everyone can have one.
After working for 12 years creating and delivering marketing strategies for every type of business under the sun, from big globals to bootstrapping start-ups, we noticed a pattern.
(and it seems kind of obvious when you think about it)
The bigger the company, the less they actually cared about the brand and the results.
Big companies (and the marketing managers in them) have the money to throw at expensive agencies to look busy. This pushes up the fees of getting help from agency professionals.
The people who could benefit most from expert help end up getting priced out. This didn’t feel right to us at all, so we started Headway and built our marketing packages for small business.
marketing packages for small business - you’ve got options
-
![digital marketing packages for small business]()
Marketing Strategy Packs
We work with you to create a 6-month marketing strategy pack. This includes building out your buyer persona, vision and mission, brand tone, and a 6 month marketing roadmap.
-
![digital marketing packages for small business]()
Classic Retainers
We put together a strategy for marketing your small business, looking at all areas of digital marketing. We will then deliver the work for you, delivering best-in-class marketing at a rate you can afford.
-
![digital marketing packages for small business]()
Consultancy & Education
Perhaps you’ve got a team who would benefit from brushing up on their marketing knowledge. We deliver engaging sessions on different areas of marketing strategy to get your team enthused and skilled up.
our specialities
-
![marketing packages for small business]()
Social Media
The cornerstone of all digital marketing, your social media platforms are the place for compelling stories. We work with Instagram, Facebook, TikTok and LinkedIn to amplify your brand.
-
![marketing packages for small business]()
Email
Never forget the humble email. Too often overlooked, email should be seen as the direct line between you and the people who care about you the most.
-
![marketing packages for small business]()
Blogs
“Blog” is not a buzzword. Often misunderstood or given up on, blogs are fuel for your online presence and lead generation. When done well, they can take you right the top of google and generate you business for years to come.
-
![marketing packages for small business]()
PPC (pay-per-click advertising)
Google Ads. Facebook Ads. Instagram Ads. LinkedIn Ads. There are lots of platforms out there wanting you to spend money with them. There is absolutely a time and place for digital ads, but only when considered as a single part of a smarter strategy (or else you could be out of pocket).
-
![marketing packages for small business]()
Social Proof
It’s part of human nature to try and avoid risk. So we want other people to tell us about their experiences before we try ourselves. That’s what social proof is - getting others to tell your story fo you.
-
![marketing packages for small business]()
Traditional Offline Marketing
Shock! Horror! “Real-world” marketing still works. A well-placed poster here, a strategically posted flyer there, can still work wonders for your brand.
-
![marketing packages for small business]()
Website
The true workhorse for your business, your website is your brand manager and best salesperson in one. Working out what is working and what isn’t can be a daunting task. We consider everything from your narratives to your conversion opportunities.
our marketing strategy packages include…
Your Vision and Mission
-
Your vision and mission are why you do what you do, where you want to go in the future, and the reason why customers come back to you again and again.
Your vision and mission should be at the core of every piece of marketing you do, and we’ll show you how.
Your Brand Voice & Tone
-
Brands have personalities and identities of their own. This matters, because it’s these personalities that your customers connect with (or not!)
Is your brand authoritative and trustworthy? Fun and cheeky?
We work with you to define what works best for your customers.
Your Buyer Personas
-
Every business thinks they know their customers. Almost every business doesn’t know them well enough.
To really resonate with your audience, they need to know that you understand them. You need to know their -
Desires
Needs
Pains
As well as this, you should know where you can find them, who they trust, what are their fears?
This sounds like a look, but really makes the difference between an average brand and a great one.
Your full marketing plan
-
This is where all the pieces come together.
Using the whole marketing mix, we take all of the elements we’ve built out and put them into a full marketing plan. A calendar that you can pick up and run with from day one.
Depending on your aspirations and budget, this can be a 3 month, 6 month, or 12 month plan.
Imagine knowing exactly what marketing steps to take with your business for a whole year.
It’s a game changer.
who do we want to work with?
passionate business owners
We love a bit of fire. We want to work with like-minded people who love what they do, love their businesses, and love putting the work in to make a real success of their passion.
small businesses and start-ups
It’s helping grow the businesses of people who really want and deserve it that gets us out of bed in the morning. Our digital marketing packages for small business are set up to lower the barrier of entry for expert support so that small/micro businesses and start-ups can really benefit.
what do we bring to the table?
real expertise
We’ve spent over a decade working with businesses to get the most out of their marketing. Creating and delivering actionable marketing strategies is in our DNA, and we’ve generated millions of pounds of revenue for businesses of all different shapes and colours.
teaching mentality
Traditional marketing agencies want to keep their knowledge locked in a box. That’s not us. We are passionate about what we do, and we want to share it with the world. We upskill you along the way, so you can take away valuable skills and tricks to employ whenever you want to.
