Brand Positioning Template For Small Businesses

The way you talk to your audience, the prices you charge, your messaging (both visual and written) should all come as a result of brand positioning.

Brand positioning is all about where you sit in the market compared to competitors, or perhaps even different offerings entirely.

Once you know where you sit, you can start to craft the perfect identity. This allows you to make sure you are marketing in the right way, to the right people.

Brand Positioning Templates

One template you can use to determine your brand position is to create a two-axis grid which lists two qualities on a sliding scale.

For example, lowest price to highest price, measured alongside lowest quality to highest quality.

Then map yourself as well as all of your competitors against these two qualities in the chart.

In the example on the left for example, you know that you want to be talking to those people who are acutely interested in the quality of your product or service and have the income available to pay for it.

When putting together your brand strategy, don’t get stuck on price and quality alone.

No matter your business, your audience care about a lot more than price or relatively abstract terms such as quality.

Take a few different qualities that customers, or you, care about when it comes to your product or service. Map them out against each other to find really interesting angles for your marketing.

Let’s say you run a bar:

We’ve put together a completely free brand positioning template for you to put your own brand positioning together, grab it below.